Fire Service Equipment

Reelix: The Future of Hose Cleanup

Built by a firefighter who knew there had to be a better way. Reelix helps firefighters roll hose faster, reduce strain, and protect their long-term health — starting with the cleanup after every call.

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Invented by Blake Loring Former Firefighter
The Problem

The Job Has Changed.
Hose Cleanup Hasn't.

For decades, firefighters have used the same manual process to roll and store hose after every call. It's slow, exhausting, and completely avoidable.

01

Repetitive Motion

Rolling dozens of hoses after every call takes a physical toll that compounds over a career.

02

Time-Consuming

A task that should take minutes stretches into a significant drain on post-call operations.

03

Back & Body Injury

The repeated bending, twisting, and torque of manual rolling puts cumulative stress on the lower back, wrists, and knees. Over a career, that strain doesn't just cause pain — it ends careers early and leads to lasting disability.

04

Decades-Old Process

The fire service has modernized nearly everything. Hose cleanup has been frozen in time.

05

Silent Health Risk: Carcinogen Exposure

After every structure fire, hose absorbs soot, smoke particulate, and toxic chemical residue. Manual rolling means prolonged direct contact with those carcinogens — call after call, year after year. Firefighters are already 30% more likely to develop cancer than the general population. Every minute of unnecessary exposure compounds that risk.

"Every department is dealing with this.
Nobody's solved it. Until now."

See It In Action

Reelix in the Field

Watch how Reelix turns a time-consuming, physically demanding task into a single-person operation that takes a fraction of the time.

0:00 / 0:00 Reelix — Prototype Demo
The Solution

Meet Reelix

Reelix is a purpose-built hose-rolling tool that modernizes the cleanup process. Instead of manual rolling, Reelix does the work — faster, cleaner, and with dramatically less physical effort.

  • Faster rolling — dramatically reduced time per hose, per call
  • Simpler workflow — fewer steps, less cognitive load post-incident
  • Reduced physical strain — engineered for human ergonomics
  • Real-world design — field-tested from day one, not designed in a lab
Designed For
  • Hose Size 1½", 1¾", 2" & 3" Compatible
  • Operation Single-Person
  • Environment Station & Field Use
  • Status Prototype Under Development
Patent Pending
Why Reelix

Built Around What Matters

Faster Cleanup

Roll hose in a fraction of the time. Get your crew back in service quicker and reduce post-incident turnaround.

Prevent Back Injuries

Eliminate the repetitive bending and torque that causes long-term back damage. Protect your crew from the cumulative physical strain that ends firefighting careers prematurely.

Built for Firefighters

Designed with firsthand knowledge of the fireground. Every detail comes from real experience, not assumptions.

Lower Cancer Risk

Firefighters are 30% more likely to develop cancer than the general population. Reelix reduces direct contact with carcinogen-saturated hose — protecting your crew's long-term health, one cleanup at a time.

The Real Stakes

Reelix Is a Health Tool.
Not Just a Time-Saver.

Firefighters face a 30% higher cancer risk than the general population — a direct consequence of repeated carcinogen exposure on the job. After every structure fire, hose absorbs soot, smoke particulate, and toxic residue that clings long after the flames are out.

Manual hose rolling means prolonged direct skin contact with that contaminated surface. Multiplied across hundreds of calls and an entire career, the cumulative exposure is significant — and largely avoidable.

Reelix dramatically reduces the time your crew spends physically handling contaminated hose after a call. It saves backs. It saves time. But more than anything, it was built to protect the long-term health of every firefighter who relies on it.

30% Higher cancer risk
vs. general population
#1 Cancer is now the leading
cause of firefighter LOD deaths
Every Call is a chance to reduce
exposure — or extend it
Reelix hose roller in action on fire apparatus
The Founder

Built from the Inside

Blake Loring didn't set out to build a company. He set out to solve a problem he lived with every shift. As a firefighter, he spent years doing exactly what every other crew does after an incident — manually rolling hose, over and over, in all conditions.

On one of his first days on the job, he finished cleanup and thought: "There has to be a better way." That thought didn't go away.

He built an early prototype from a PVC pipe — a rough, practical experiment to test the concept. It worked better than expected. What started as a quick test evolved into a serious pursuit: a purpose-built tool designed to do the job right.

"I didn't build this for investors. I built it because I knew what my crew needed, and it didn't exist."

— Blake Loring, Founder
Blake Loring Founder, Reelix  ·  Former Firefighter
Blake Loring Reach him directly
Call
The Journey

From Frustration
to Innovation

Every great tool starts with a problem that won't let go.

Idea Frustration at the station
PVC Prototype First working model built
Field Testing Real-world validation
Product Development Engineering & refinement
Future Launch Coming soon
The Mission

The Future of Hose Cleanup
Starts Here

Reelix isn't just a faster way to roll hose. It's a meaningful step toward protecting the people who run into burning buildings for a living. Firefighters already face a 30% higher cancer risk from carcinogen exposure, and a career's worth of manual hose rolling adds up — physically and biologically. The fire service deserves equipment built around the real demands of the job, including the ones that show up years later.

100% Firefighter-Designed
0 Compromises
1 Purpose-Built Solution